Message Pull-Through: Key Messages per Item, per Message & per Outlet
This lesson is part of the course
In this lesson
You code twelve items for four key messages and measure pull-through: the share of items carrying each message, the pull-through per outlet with SUMIFS, the overall rate and a red flag on weak messages.
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Lessons in this course
- The Coverage Log: Items by Month, Outlet Tier & Tone Locked
- Reach: Audience × Read-Through, Gross Reach & Estimated Unique Reach Locked
- Share of Voice: Raw Mentions, Tier Weights & Tier 1 Share Locked
- Message Pull-Through: Key Messages per Item, per Message & per Outlet Locked
- Releases & Spokespeople: Pickup Rates, Tier 1 Share & Quotes per Interview Locked
- Outcomes: Visits & Sign-ups in a Window After Coverage, Baseline & Cost per Outcome Locked
- Comparing Measures: Why Ad-Equivalent Value Misleads & a Composite Quality Score Locked
- The Monthly PR Dashboard: Rolled-Up KPIs, Targets in Points & a Share-of-Voice Trend Locked