Good-Better-Best Tiers and the Cannibalisation Check
This lesson is part of the course
In this lesson
You simulate which of three tiers each respondent would choose from their willingness to pay, work out the gross profit of the line-up and count how many Pro buyers the middle tier cannibalises.
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Lessons in this course
- Van Westendorp: Cumulative Price Curves from Survey Answers Locked
- Van Westendorp Price Points: OPP, IPP and the Acceptable Range Locked
- Gabor-Granger: Demand Curve and the Revenue-Maximising Price Locked
- Price Elasticity from a Price Test: Arc and Log-Log Locked
- Conjoint Basics: Part-Worths from a Rating Design Locked
- Attribute Importance and Willingness to Pay from Part-Worths Locked
- Market Simulator: Share of Preference with the Logit Rule Locked
- Good-Better-Best Tiers and the Cannibalisation Check Locked