Price Elasticity from a Price Test: Arc and Log-Log
This lesson is part of the course
In this lesson
You measure the price elasticity of the subscription from a five-cell checkout test, first between two cells, then across all five with a log-log slope, and turn it into a profit-maximising price.
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Lessons in this course
- Van Westendorp: Cumulative Price Curves from Survey Answers Locked
- Van Westendorp Price Points: OPP, IPP and the Acceptable Range Locked
- Gabor-Granger: Demand Curve and the Revenue-Maximising Price Locked
- Price Elasticity from a Price Test: Arc and Log-Log Locked
- Conjoint Basics: Part-Worths from a Rating Design Locked
- Attribute Importance and Willingness to Pay from Part-Worths Locked
- Market Simulator: Share of Preference with the Logit Rule Locked
- Good-Better-Best Tiers and the Cannibalisation Check Locked