Promo Calendar ROI Ranking
This lesson is part of the course
In this lesson
You rank the eight promotions of Fernhill's 2026 calendar by ROI, find the best one, and see what the year would have earned without the loss-makers.
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Lessons in this course
- Baseline Sales from the Pre-Period Locked
- Incremental Units, Lift and Lift % Locked
- Promo Profit vs Baseline Profit: Discount Depth vs Volume Locked
- Break-Even Lift for a Discount Locked
- Cannibalisation and Halo Effects Locked
- Pull-Forward: The Post-Promo Dip Locked
- Markdown Optimisation: Sell-Through vs Margin Locked
- Promo Calendar ROI Ranking Locked