Promo Profit vs Baseline Profit: Discount Depth vs Volume
This lesson is part of the course
In this lesson
You compare three discount depths for Coffee Beans: promo profit, baseline profit, incremental profit and the money given away on units you would have sold anyway.
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Lessons in this course
- Baseline Sales from the Pre-Period Locked
- Incremental Units, Lift and Lift % Locked
- Promo Profit vs Baseline Profit: Discount Depth vs Volume Locked
- Break-Even Lift for a Discount Locked
- Cannibalisation and Halo Effects Locked
- Pull-Forward: The Post-Promo Dip Locked
- Markdown Optimisation: Sell-Through vs Margin Locked
- Promo Calendar ROI Ranking Locked