Fully Loaded CAC and Gross-Margin CAC Payback
This lesson is part of the course
In this lesson
You add up every sales and marketing cost, divide by new customers for the fully loaded CAC per quarter and for the year, and work out how many months of gross profit it takes to earn it back.
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Lessons in this course
- MRR Movements: Classify Every Account and Draw the Bridge Locked
- ARR and ARPA: Normalising Annual Plans and Setup Fees Locked
- Logo Churn vs Revenue Churn, Monthly and Annualised Locked
- Gross and Net Revenue Retention (GRR and NRR) Locked
- Cohort Revenue Retention: The Triangle as % of Month 0 Locked
- Fully Loaded CAC and Gross-Margin CAC Payback Locked
- LTV with Gross Margin and a Lifetime Cap, LTV:CAC by Segment Locked
- Efficiency Scorecard: Burn Multiple, Quick Ratio and the Rule of 40 Locked