LTV with Gross Margin and a Lifetime Cap, LTV:CAC by Segment
This lesson is part of the course
In this lesson
You calculate a conservative LTV for three customer segments – gross margin in, lifetime capped – compare it with CAC and work out the most you can spend to win a customer.
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Lessons in this course
- MRR Movements: Classify Every Account and Draw the Bridge Locked
- ARR and ARPA: Normalising Annual Plans and Setup Fees Locked
- Logo Churn vs Revenue Churn, Monthly and Annualised Locked
- Gross and Net Revenue Retention (GRR and NRR) Locked
- Cohort Revenue Retention: The Triangle as % of Month 0 Locked
- Fully Loaded CAC and Gross-Margin CAC Payback Locked
- LTV with Gross Margin and a Lifetime Cap, LTV:CAC by Segment Locked
- Efficiency Scorecard: Burn Multiple, Quick Ratio and the Rule of 40 Locked