A/B Test Results: Lift and a Simple z-Test
This lesson is part of the course
In this lesson
You read out a checkout A/B test: conversion rates, relative lift and whether the difference is likely to be real.
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Lessons in this course
- Funnel Conversion Rates and Drop-off Locked
- Campaign Metrics: CTR, CPA, ROAS and ROI Locked
- Weighted Pipeline Forecast with XLOOKUP and SUMPRODUCT Locked
- Quota Attainment and Tiered Commission Locked
- Discounts, Margin and the Volume You Need Locked
- RFM Segmentation: Recency, Frequency, Monetary Locked
- A/B Test Results: Lift and a Simple z-Test Locked
- E-commerce KPIs: AOV, Return Rate and Repeat Customers Locked