Churn, Customer Lifetime Value and Handset Subsidies
This lesson is part of the course
In this lesson
You compare prepaid, subsidised postpaid and SIM-only customers: expected lifetime from churn, lifetime margin, value after the handset subsidy and dealer commission, the payback month and the churn at which a customer stops being worth acquiring.
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Lessons in this course
- Subscriber Roll-Forward: Gross Adds, Churn and Net Adds Locked
- ARPU by Plan and Blended ARPU: Why the Mix Matters Locked
- Churn, Customer Lifetime Value and Handset Subsidies Locked
- Network Traffic Growth and Busy-Hour Capacity per Site Locked
- Coverage Rollout: Sites Needed by Area and Cell Radius, and the Capex Locked
- Tower Economics: Tenancy Ratio, Rent per Tenant and EBITDA per Tower Locked
- Spectrum Cost per MHz-pop and the Annual Cost per Subscriber Locked
- EBITDA and Margin Bridge: From 2025 to 2026 in a Waterfall Locked