Incremental Volume and Lift %
This lesson is part of the course
In this lesson
You turn six 2026 promotion events into baseline volume, incremental units and lift %, get the portfolio lift right and flag the weak events.
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Lessons in this course
- Baseline Volume from Non-Promo Weeks Locked
- Incremental Volume and Lift % Locked
- Promo Mechanics Cost: Off-Invoice, Scan-Back and Fixed Fees Locked
- Trade Spend ROI and Incremental Profit Locked
- Cannibalisation and Pull-Forward: Net Incremental Volume Locked
- Retailer Pass-Through of Trade Allowances Locked
- Deductions Reconciliation: Valid vs Invalid Claims Locked
- Promo Calendar Planning and the Annual Trade Budget Locked