Selling Handmade: Material Costs, Pricing Formulas, Sales Channels, Craft Fairs & Batch Planning

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

• Turn six bulk packs into the material and packaging cost of one tote bag, see how many totes each pack yields and order enough canvas for the next batch.
• Price Lena's making time, spread the studio's monthly overhead over the items she makes, build the full cost per item and find out what she really earns per hour on the notebook at today's price.
• Price four items with cost-plus, derive wholesale and retail prices with factors, check the margin each retail price gives and find the notebook price that hits a target margin.
• Add up the fee stack of three sales channels for the same plant hanger, work out the net and the profit per item in each channel and let a formula name the most profitable one.
• Work out what each sale contributes towards the fair costs, how many items Lena must sell to break even and, from last fair's sell-through, how much stock to pack for this one.
• Check a shop's wholesale order against Fernhook's minimum, compare it with a gallery's consignment offer and promise a delivery date that leaves enough working days to make the notebooks.
• Turn setup and making times into hours per batch, split Lena's 24 weekly making hours into items per week and work out how many weeks of orders are waiting for each product.
• Close Lena's November: revenue and profit per product, a ranking of the best earners, the profit per hour of making time and a pie chart of the product mix.