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Marketing Analytics Intermediate

Store Traffic & Conversion Analytics: Footfall, Conversion, ATV & Staffing

Turn door-counter data into store decisions in a live grid: footfall by hour, conversion, ATV and UPT, a traffic × conversion × ATV bridge, staffing vs conversion with CORREL, best-practice gaps, weather and event effects and a store dashboard, every cell checked as you go.

8 lessons 8 labs 2 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Turn a door-counter log into an average-visitors-per-slot table, find the Saturday peak and compare Saturday with Thursday.
  • Clean the door counts into visitors, calculate the conversion rate per store and for the chain and size the gap to the best store.
  • Calculate ATV, UPT and the average unit retail per store and the chain's ATV, and see how the three fit together.
  • Split Riverside Mall's sales drop from August to September into a traffic, a conversion and an ATV effect that add up exactly.
  • Calculate visitors per staff member hour by hour, measure how conversion moves with it using CORREL and compare busy and well-staffed hours.
  • Set a top-quartile conversion benchmark, size each store's sales opportunity and find the store where closing the gap is worth most.
  • Measure how rain changes visitors and conversion and how much a street festival lifts Saturday traffic, comparing like with like.
  • Complete the monthly store dashboard: conversion, ATV and growth vs last year, a column chart of sales vs last year and a red flag on every store that shrank.

About this course

Sales in a physical shop equal visitors times conversion times average purchase, and each factor can be managed. This course shows how. You profile footfall by hour and day, calculate conversion as transactions per visitor and measure average transaction value and units per transaction. Decomposing a sales change into those three drivers explains what actually happened. You relate staff-to-traffic ratios to conversion with a correlation, compare stores to find best-practice gaps and estimate how weather and local events shift both traffic and buying. A dashboard of KPIs, a chart and red flags pulls everything together. Designed for store and area managers, retail analysts and shop owners using people-counter data.

Curriculum

Course content

8 lessons · 8 labs · 2 h · final exam

  1. Footfall by Hour and Day with AVERAGEIFSLab15 min4 checked tasks
    Unlocked when you buy the course
  2. Conversion Rate: Transactions ÷ VisitorsLab14 min4 checked tasks
    Unlocked when you buy the course
  3. Average Transaction Value and Units per TransactionLab13 min4 checked tasks
    Unlocked when you buy the course
  4. Sales = Traffic × Conversion × ATV: Explaining a Sales ChangeLab16 min4 checked tasks
    Unlocked when you buy the course
  5. Staff-to-Traffic Ratio and Conversion by Staffing Level (CORREL)Lab15 min4 checked tasks
    Unlocked when you buy the course
  6. Store Comparison and Best-Practice GapsLab16 min4 checked tasks
    Unlocked when you buy the course
  7. Weather and Event Effects on Traffic and ConversionLab15 min4 checked tasks
    Unlocked when you buy the course
  8. Store Performance Dashboard: KPIs, Chart and Red FlagsLab16 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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