Sales = Traffic × Conversion × ATV: Explaining a Sales Change
This lesson is part of the course
In this lesson
You split Riverside Mall's sales drop from August to September into a traffic, a conversion and an ATV effect that add up exactly.
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Lessons in this course
- Footfall by Hour and Day with AVERAGEIFS Locked
- Conversion Rate: Transactions ÷ Visitors Locked
- Average Transaction Value and Units per Transaction Locked
- Sales = Traffic × Conversion × ATV: Explaining a Sales Change Locked
- Staff-to-Traffic Ratio and Conversion by Staffing Level (CORREL) Locked
- Store Comparison and Best-Practice Gaps Locked
- Weather and Event Effects on Traffic and Conversion Locked
- Store Performance Dashboard: KPIs, Chart and Red Flags Locked