Premium Formats and Dynamic Pricing: Matinee vs Evening
This lesson is part of the course
In this lesson
You measure how much premium screens punch above their weight in the box office, then test a matinee price cut with an elasticity and count the concession profit it brings along.
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Lessons in this course
- Admissions, Average Ticket Price and Occupancy per Show Locked
- Film Rental: Sliding-Scale Floors and the 90/10 House Nut Locked
- Concessions: Spend per Patron and Margin Locked
- Screen Scheduling: Shows per Day from Runtime and Cleaning Locked
- Seat-Hours: Capacity Offered, Sold and Earned by Screen Locked
- Premium Formats and Dynamic Pricing: Matinee vs Evening Locked
- Weekly Film Performance and the Holdover Decision Locked
- Annual P&L and Break-even Admissions Locked