The Campaign Funding Curve: First and Last 48 Hours (Chart)
This lesson is part of the course
In this lesson
You build the cumulative funding curve of a 30-day campaign, measure how much came in the first 48 hours, find the day the goal was reached and chart the daily pledges.
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Lessons in this course
- Funding Goal from Costs: Tooling, MOQ Run & Platform Fees Locked
- Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal Locked
- Fulfilment Cost per Tier: COGS, Packaging & a Shipping-Zone Lookup Locked
- Margin per Tier & Flags for Loss-Making Rewards Locked
- The Campaign Funding Curve: First and Last 48 Hours (Chart) Locked
- Stretch Goals & Their Cost Impact Locked
- Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS Locked
- Post-Campaign Cash Flow & the Pre-Order Pipeline Locked