Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal
This lesson is part of the course
In this lesson
You spread the expected backers over seven reward tiers, calculate the money each tier brings in, the weighted average pledge and whether the plan reaches the goal.
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Lessons in this course
- Funding Goal from Costs: Tooling, MOQ Run & Platform Fees Locked
- Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal Locked
- Fulfilment Cost per Tier: COGS, Packaging & a Shipping-Zone Lookup Locked
- Margin per Tier & Flags for Loss-Making Rewards Locked
- The Campaign Funding Curve: First and Last 48 Hours (Chart) Locked
- Stretch Goals & Their Cost Impact Locked
- Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS Locked
- Post-Campaign Cash Flow & the Pre-Order Pipeline Locked