Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS
This lesson is part of the course
In this lesson
You turn page visits per channel into backers, calculate the overall conversion rate and judge the paid channels by their cost per backer (CAC) and return on ad spend (ROAS).
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Funding Goal from Costs: Tooling, MOQ Run & Platform Fees Locked
- Reward Tiers & Expected Backer Mix: Average Pledge and Funding vs Goal Locked
- Fulfilment Cost per Tier: COGS, Packaging & a Shipping-Zone Lookup Locked
- Margin per Tier & Flags for Loss-Making Rewards Locked
- The Campaign Funding Curve: First and Last 48 Hours (Chart) Locked
- Stretch Goals & Their Cost Impact Locked
- Conversion Funnel: Page Visits to Backers, Ad Spend, CAC & ROAS Locked
- Post-Campaign Cash Flow & the Pre-Order Pipeline Locked