CLV with Margin, Retention and Discounting
This lesson is part of the course
In this lesson
You build a year-by-year CLV table with survival and discount factors, then check it against the one-line geometric formula.
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Lessons in this course
- Purchase Frequency, AOV and a Simple CLV Locked
- CLV with Margin, Retention and Discounting Locked
- Building a Cohort Table from Raw Orders Locked
- Retention Rates and the Retention Curve Locked
- Cohort CLV: Cumulative Margin per Customer and CAC Payback Locked
- Churn, Survival and Expected Customer Lifetime Locked
- Segment CLV and the CAC Ceiling Locked
- Predicting Repeat Purchases with a Recency/Frequency Scorecard Locked