Retention Rates and the Retention Curve
This lesson is part of the course
In this lesson
You turn six cohorts into retention rates, combine them into one weighted retention curve, measure month-to-month retention and chart the curve.
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Lessons in this course
- Purchase Frequency, AOV and a Simple CLV Locked
- CLV with Margin, Retention and Discounting Locked
- Building a Cohort Table from Raw Orders Locked
- Retention Rates and the Retention Curve Locked
- Cohort CLV: Cumulative Margin per Customer and CAC Payback Locked
- Churn, Survival and Expected Customer Lifetime Locked
- Segment CLV and the CAC Ceiling Locked
- Predicting Repeat Purchases with a Recency/Frequency Scorecard Locked