Predicting Repeat Purchases with a Recency/Frequency Scorecard
This lesson is part of the course
In this lesson
You score 12 customers on recency and frequency, look up their repeat-purchase probability in a calibrated grid and forecast repeat customers and revenue for the next 90 days.
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Lessons in this course
- Purchase Frequency, AOV and a Simple CLV Locked
- CLV with Margin, Retention and Discounting Locked
- Building a Cohort Table from Raw Orders Locked
- Retention Rates and the Retention Curve Locked
- Cohort CLV: Cumulative Margin per Customer and CAC Payback Locked
- Churn, Survival and Expected Customer Lifetime Locked
- Segment CLV and the CAC Ceiling Locked
- Predicting Repeat Purchases with a Recency/Frequency Scorecard Locked