Segment Size vs Revenue Share
This lesson is part of the course
In this lesson
You size eight RFM segments, work out their share of customers and of revenue, and chart both side by side.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Recency, Frequency and Monetary from a Raw Order Log Locked
- Quintile Scores: PERCENTILE Cut-offs and PERCENTRANK Locked
- From Scores to Segments: Champions, At Risk & Co. Locked
- Segment Size vs Revenue Share Locked
- Standardising Variables with z-Scores Locked
- k-Means on RFM: One Iteration by Hand Locked
- Choosing k: Within-Cluster Sum of Squares and the Elbow Locked
- Segment Profiles and Targeted Campaign Economics Locked