Standardising Variables with z-Scores
This lesson is part of the course
In this lesson
You standardise recency, frequency and revenue so that no variable dominates the distance, and see how much the distance between two customers changes.
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Lessons in this course
- Recency, Frequency and Monetary from a Raw Order Log Locked
- Quintile Scores: PERCENTILE Cut-offs and PERCENTRANK Locked
- From Scores to Segments: Champions, At Risk & Co. Locked
- Segment Size vs Revenue Share Locked
- Standardising Variables with z-Scores Locked
- k-Means on RFM: One Iteration by Hand Locked
- Choosing k: Within-Cluster Sum of Squares and the Elbow Locked
- Segment Profiles and Targeted Campaign Economics Locked