Campaign KPIs: Open Rate, Click Rate, CTOR and Revenue per Email
This lesson is part of the course
In this lesson
You score six email campaigns on clicks, CTOR, conversion and revenue per email, and correct the open rate for machine opens.
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Lessons in this course
- Email List Health: Growth, Churn and BouncesFree
- Campaign KPIs: Open Rate, Click Rate, CTOR and Revenue per Email Locked
- Subscriber Cohorts and List Decay Locked
- Deliverability Checks: Bounce, Complaint and Reputation Flags with IF Locked
- Social Engagement Rate: by Followers vs by Reach Locked
- Content Performance: Which Post Type Works Best? Locked
- Influencer Deal Math: CPM, CPE and Expected Value Locked
- UTM Link Tracking and Channel Revenue Share Locked
- Monthly Marketing Report: KPIs, MoM Change and Targets Locked