Influencer Deal Math: CPM, CPE and Expected Value
This lesson is part of the course
In this lesson
You compare four creator offers on CPM and cost per engagement, estimate the profit each post should bring and work out a break-even fee to negotiate with.
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Lessons in this course
- Email List Health: Growth, Churn and Bounces Locked
- Campaign KPIs: Open Rate, Click Rate, CTOR and Revenue per Email Locked
- Subscriber Cohorts and List Decay Locked
- Deliverability Checks: Bounce, Complaint and Reputation Flags with IF Locked
- Social Engagement Rate: by Followers vs by Reach Locked
- Content Performance: Which Post Type Works Best? Locked
- Influencer Deal Math: CPM, CPE and Expected Value Locked
- UTM Link Tracking and Channel Revenue Share Locked
- Monthly Marketing Report: KPIs, MoM Change and Targets Locked