Monthly Marketing Report: KPIs, MoM Change and Targets
This lesson is part of the course
In this lesson
You turn June's raw numbers into a one-page KPI report: five KPIs, month-over-month change and an automatic status against target that knows when lower is better.
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Lessons in this course
- Email List Health: Growth, Churn and Bounces Locked
- Campaign KPIs: Open Rate, Click Rate, CTOR and Revenue per Email Locked
- Subscriber Cohorts and List Decay Locked
- Deliverability Checks: Bounce, Complaint and Reputation Flags with IF Locked
- Social Engagement Rate: by Followers vs by Reach Locked
- Content Performance: Which Post Type Works Best? Locked
- Influencer Deal Math: CPM, CPE and Expected Value Locked
- UTM Link Tracking and Channel Revenue Share Locked
- Monthly Marketing Report: KPIs, MoM Change and Targets Locked