Contact Lens Plans: Subscribers, Churn, Monthly Recurring Revenue & Lifetime Margin
This lesson is part of the course
In this lesson
You roll three fictional monthly contact lens plans forward by one month, with cancellations from churn and new subscribers, and turn the subscribers into monthly recurring revenue, gross margin, annual recurring revenue and a lifetime margin per subscriber.
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Lessons in this course
- Appointment Capacity: Slots per Day & Week, Booking Rate and No-Show Losses Locked
- Capture Rate: From Appointments to Eyewear Orders, by Appointment Type Locked
- Frame Pricing: Markup by Collection, Shelf Prices with MROUND & Margin % Locked
- Lens Options: Take Rates, Option Margins & Average Order Value with SUMPRODUCT Locked
- Contact Lens Plans: Subscribers, Churn, Monthly Recurring Revenue & Lifetime Margin Locked
- Frame Stock: Age in Days, Ageing Buckets with IFS, Markdowns & Stock Turns Locked
- Remakes & Returns: Remake Rate, Cost per Remake and the Effect on Margin Locked
- Practice P&L & Break-Even: Contribution per Order, Break-Even Orders & a Profit Chart Locked