Margin vs Markup: Selling Prices and Brochure Price Points
This lesson is part of the course
In this lesson
You price five tours with a markup and with a target margin, see why the two differ, round the margin price up to a brochure price point and check the margin that is really left.
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Lessons in this course
- The Package Cost Sheet: Fixed Group Costs vs Per-Person Costs Locked
- Per-Person Cost by Group Size and the Minimum Viable Group Locked
- Room Sharing: Twin, Triple and Single Prices and the Single Supplement Locked
- Currency Buffers: Costing Foreign Land Costs and the Rate Where the Margin Disappears Locked
- Margin vs Markup: Selling Prices and Brochure Price Points Locked
- Early-Booking Offers and Agent Commission: Net Revenue per Seat Locked
- Deposits, Balance Dates and Cancellation Scales Locked
- The Season P&L: Fill Rates, Guaranteed and Cancelled Departures Locked