The Booking Pipeline: Enquiries, Viewings, Bookings and Lead Times
This lesson is part of the course
In this lesson
You measure the enquiry funnel by source with pooled conversion rates, count the lead time from booking to event with DAYS, and find how many Saturdays of next year are still for sale.
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Lessons in this course
- Date Pricing: A Rate Card by Weekday and Season Locked
- Packages: Hire Only vs All-Inclusive and the Margin on Add-Ons Locked
- Minimum Spends: Room Hire vs a Food & Drink Minimum and Shortfall Charges Locked
- Layouts and Capacity: Guests per Layout, Tables Needed and Split Rooms Locked
- The Booking Pipeline: Enquiries, Viewings, Bookings and Lead Times Locked
- Deposits and Cancellations: Payment Schedules, a Cancellation Scale and Cash by Month Locked
- Staffing per Event: Ratios, Guest Bands, Set-Up Hours and Labour Cost Locked
- Profit per Event and Season: Contribution by Type, Loss-Making Dates and a P&L Locked