Creator Portfolio: Ranking by Efficiency & Allocating a Budget under Constraints
This lesson is part of the course
In this lesson
You rank seven creators by incremental ROAS, sort them with SORTBY and book posts from the top down within the budget, a per-creator share cap, each creator's availability and a minimum iROAS.
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Lessons in this course
- Creator Shortlist: Engagement Rate, Audience Fit & the Fake-Follower Discount Locked
- Cost per Thousand (CPM) & Cost per Engagement (CPE) by Creator Locked
- Fee Benchmarking: Flat Fee vs Per-View vs Hybrid (Line Chart) Locked
- Tracking with Promo Codes & UTM Links: Conversions, Revenue & Code Leakage Locked
- ROAS & ROI per Creator, Including Product Seeding Costs Locked
- Incrementality: Holdout Regions, Lift & Incremental ROAS Locked
- Creator Portfolio: Ranking by Efficiency & Allocating a Budget under Constraints Locked
- The Campaign Report: Incremental Revenue, iROAS, Rebook Verdicts & a Chart Locked