Creator Shortlist: Engagement Rate, Audience Fit & the Fake-Follower Discount
This lesson is part of the course
In this lesson
You screen eight creators for Fernhill Coffee Co.: engagement rate, real followers after the fake-follower discount, followers in the target market, and a shortlist rule with AND.
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Lessons in this course
- Creator Shortlist: Engagement Rate, Audience Fit & the Fake-Follower Discount Locked
- Cost per Thousand (CPM) & Cost per Engagement (CPE) by Creator Locked
- Fee Benchmarking: Flat Fee vs Per-View vs Hybrid (Line Chart) Locked
- Tracking with Promo Codes & UTM Links: Conversions, Revenue & Code Leakage Locked
- ROAS & ROI per Creator, Including Product Seeding Costs Locked
- Incrementality: Holdout Regions, Lift & Incremental ROAS Locked
- Creator Portfolio: Ranking by Efficiency & Allocating a Budget under Constraints Locked
- The Campaign Report: Incremental Revenue, iROAS, Rebook Verdicts & a Chart Locked