Tracking with Promo Codes & UTM Links: Conversions, Revenue & Code Leakage
This lesson is part of the course
In this lesson
From a log of 20 orders you count code orders per creator, find the codes that leaked to coupon sites and credit each creator with the revenue they really drove (code or tagged link, without leaked orders).
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Lessons in this course
- Creator Shortlist: Engagement Rate, Audience Fit & the Fake-Follower Discount Locked
- Cost per Thousand (CPM) & Cost per Engagement (CPE) by Creator Locked
- Fee Benchmarking: Flat Fee vs Per-View vs Hybrid (Line Chart) Locked
- Tracking with Promo Codes & UTM Links: Conversions, Revenue & Code Leakage Locked
- ROAS & ROI per Creator, Including Product Seeding Costs Locked
- Incrementality: Holdout Regions, Lift & Incremental ROAS Locked
- Creator Portfolio: Ranking by Efficiency & Allocating a Budget under Constraints Locked
- The Campaign Report: Incremental Revenue, iROAS, Rebook Verdicts & a Chart Locked