Churn and Member Lifetime Value
This lesson is part of the course
In this lesson
You roll the gym's member base forward for six months, measure monthly churn and turn it into an expected member lifetime and a lifetime value.
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Lessons in this course
- Membership Mix and Monthly Recurring Revenue Locked
- Churn and Member Lifetime Value Locked
- Capacity and Peak Utilisation Locked
- Joining Fees and Promotions: Do They Pay Off? Locked
- Ancillary Revenue per Member Locked
- Staffing Cost per Opening Hour Locked
- Break-even Members and Occupancy Locked
- Pricing Tiers and the Upgrade Path Locked