Host-Read vs Programmatic: Cost per Order and ROAS
This lesson is part of the course
In this lesson
You compare a host-read campaign with programmatic ads: ad cost, orders, cost per order, first-order ROAS and the response rate programmatic would need to break even.
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Lessons in this course
- Downloads per Episode: the 30-Day Decay Curve Locked
- Impressions & Ad Cost: CPM by Pre-, Mid- and Post-roll Locked
- Flat-Rate vs CPM Deals: Effective CPM and Break-even Downloads Locked
- Host-Read vs Programmatic: Cost per Order and ROAS Locked
- Attribution with Promo Codes & Vanity URLs: Orders per 1,000 Downloads Locked
- Survey-Based Lift: the "How Did You Hear About Us?" Multiplier Locked
- ROAS & CAC by Show: Which Shows Pay Back? Locked
- Show Selection Scorecard & Budget Allocation Locked