Survey-Based Lift: the "How Did You Hear About Us?" Multiplier
This lesson is part of the course
In this lesson
You scale survey answers up to all new customers, compare them with the code-tracked orders and calculate a lift multiplier per show and for the whole flight.
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Lessons in this course
- Downloads per Episode: the 30-Day Decay Curve Locked
- Impressions & Ad Cost: CPM by Pre-, Mid- and Post-roll Locked
- Flat-Rate vs CPM Deals: Effective CPM and Break-even Downloads Locked
- Host-Read vs Programmatic: Cost per Order and ROAS Locked
- Attribution with Promo Codes & Vanity URLs: Orders per 1,000 Downloads Locked
- Survey-Based Lift: the "How Did You Hear About Us?" Multiplier Locked
- ROAS & CAC by Show: Which Shows Pay Back? Locked
- Show Selection Scorecard & Budget Allocation Locked