Attribution with Promo Codes & Vanity URLs: Orders per 1,000 Downloads
This lesson is part of the course
In this lesson
You count each show's tracked orders without double counting, normalise them to orders per 1,000 downloads, find the best show and the flight's overall response rate.
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Lessons in this course
- Downloads per Episode: the 30-Day Decay Curve Locked
- Impressions & Ad Cost: CPM by Pre-, Mid- and Post-roll Locked
- Flat-Rate vs CPM Deals: Effective CPM and Break-even Downloads Locked
- Host-Read vs Programmatic: Cost per Order and ROAS Locked
- Attribution with Promo Codes & Vanity URLs: Orders per 1,000 Downloads Locked
- Survey-Based Lift: the "How Did You Hear About Us?" Multiplier Locked
- ROAS & CAC by Show: Which Shows Pay Back? Locked
- Show Selection Scorecard & Budget Allocation Locked