Opt-out Rate & List Fatigue: How Often Is Too Often?
This lesson is part of the course
In this lesson
You analyse a frequency test: opt-out rate per group, opt-outs per 1,000 messages, how much of the list survives a year, and a scatter chart of opt-outs against frequency.
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Lessons in this course
- List Growth & Opt-in Sources: Rates, Shares and Cost per Opt-in Locked
- Message Segments & Cost per Send: Character Count, GSM-7 vs Unicode Locked
- Delivery Rate & Click-Through Rate per Campaign Locked
- Opt-out Rate & List Fatigue: How Often Is Too Often? Locked
- Revenue per Recipient, ROAS & ROI per Campaign Locked
- Automated Flows vs Campaigns: Abandoned Cart, Welcome & Broadcasts Locked
- Send-Time Analysis: Average CTR and RPR by Hour with AVERAGEIFS Locked
- SMS vs Email: Revenue, Cost & 12-Month Profit per Subscriber Locked