SMS vs Email: Revenue, Cost & 12-Month Profit per Subscriber
This lesson is part of the course
In this lesson
You compare SMS and email subscribers on revenue, cost and gross profit per month, then on 12-month profit after opt-outs, and express the difference as a ratio.
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Lessons in this course
- List Growth & Opt-in Sources: Rates, Shares and Cost per Opt-in Locked
- Message Segments & Cost per Send: Character Count, GSM-7 vs Unicode Locked
- Delivery Rate & Click-Through Rate per Campaign Locked
- Opt-out Rate & List Fatigue: How Often Is Too Often? Locked
- Revenue per Recipient, ROAS & ROI per Campaign Locked
- Automated Flows vs Campaigns: Abandoned Cart, Welcome & Broadcasts Locked
- Send-Time Analysis: Average CTR and RPR by Hour with AVERAGEIFS Locked
- SMS vs Email: Revenue, Cost & 12-Month Profit per Subscriber Locked