Revenue per Recipient, ROAS & ROI per Campaign
This lesson is part of the course
In this lesson
You calculate revenue per recipient and ROI on gross profit for five campaigns, find the best campaign with INDEX/MATCH and the ROI of all campaigns together.
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Lessons in this course
- List Growth & Opt-in Sources: Rates, Shares and Cost per Opt-in Locked
- Message Segments & Cost per Send: Character Count, GSM-7 vs Unicode Locked
- Delivery Rate & Click-Through Rate per Campaign Locked
- Opt-out Rate & List Fatigue: How Often Is Too Often? Locked
- Revenue per Recipient, ROAS & ROI per Campaign Locked
- Automated Flows vs Campaigns: Abandoned Cart, Welcome & Broadcasts Locked
- Send-Time Analysis: Average CTR and RPR by Hour with AVERAGEIFS Locked
- SMS vs Email: Revenue, Cost & 12-Month Profit per Subscriber Locked