ASO A/B Test: Screenshot Lift and a Confidence Bound
This lesson is part of the course
In this lesson
You evaluate Sprout Habits' three-way screenshot test: page conversion per variant, relative lift, the lower 95% bound of the improvement, and what the winner is worth in installs per month.
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Lessons in this course
- The Store Funnel: Impressions, Page Views and Installs Locked
- ASO A/B Test: Screenshot Lift and a Confidence Bound Locked
- Paid User Acquisition: CPM, IPM and CPI Locked
- Day-N Retention by Install Cohort and ARPDAU Locked
- LTV by Day 7, 30 and 90 and the Payback Day Locked
- ROAS by Campaign: From D7 ROAS to a Predicted D90 Locked
- Organic Uplift and the k-Factor Locked
- Budget Allocation Across Networks Locked