Budget Allocation Across Networks
This lesson is part of the course
In this lesson
You rank five ad networks by predicted D90 ROAS, reallocate next month's 50,000 budget with a simple rule, compare the portfolio ROAS of both plans and chart current vs proposed budgets.
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Lessons in this course
- The Store Funnel: Impressions, Page Views and Installs Locked
- ASO A/B Test: Screenshot Lift and a Confidence Bound Locked
- Paid User Acquisition: CPM, IPM and CPI Locked
- Day-N Retention by Install Cohort and ARPDAU Locked
- LTV by Day 7, 30 and 90 and the Payback Day Locked
- ROAS by Campaign: From D7 ROAS to a Predicted D90 Locked
- Organic Uplift and the k-Factor Locked
- Budget Allocation Across Networks Locked