LTV by Day 7, 30 and 90 and the Payback Day
This lesson is part of the course
In this lesson
You build the cumulative LTV curve of one Sprout Habits install cohort, measure how much it grows from D7 to D90, find the day the cohort pays back its CPI and chart the curve.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- The Store Funnel: Impressions, Page Views and Installs Locked
- ASO A/B Test: Screenshot Lift and a Confidence Bound Locked
- Paid User Acquisition: CPM, IPM and CPI Locked
- Day-N Retention by Install Cohort and ARPDAU Locked
- LTV by Day 7, 30 and 90 and the Payback Day Locked
- ROAS by Campaign: From D7 ROAS to a Predicted D90 Locked
- Organic Uplift and the k-Factor Locked
- Budget Allocation Across Networks Locked