Paid User Acquisition: CPM, IPM and CPI
This lesson is part of the course
In this lesson
You calculate CPM and CPI for five ad channels, the blended CPI of the month, and plan the CPI of a new channel from its CPM, click-through rate and install rate.
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Lessons in this course
- The Store Funnel: Impressions, Page Views and Installs Locked
- ASO A/B Test: Screenshot Lift and a Confidence Bound Locked
- Paid User Acquisition: CPM, IPM and CPI Locked
- Day-N Retention by Install Cohort and ARPDAU Locked
- LTV by Day 7, 30 and 90 and the Payback Day Locked
- ROAS by Campaign: From D7 ROAS to a Predicted D90 Locked
- Organic Uplift and the k-Factor Locked
- Budget Allocation Across Networks Locked