Product-Qualified Leads: Usage Signals, Scores and PQL Conversion
This lesson is part of the course
In this lesson
You score free workspaces on weighted usage signals with SUMPRODUCT, label them PQL, Watch or Free with IFS and check with last quarter's outcomes whether PQLs really convert better.
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Lessons in this course
- The Sign-Up Funnel: Visitors, Sign-Ups, Activation and Paid Locked
- Time-to-Value: How Fast Do New Users Reach the Moment of Value? Locked
- Product-Qualified Leads: Usage Signals, Scores and PQL Conversion Locked
- Free Trial vs Freemium: Conversions, Timing and Revenue per Cohort Locked
- The Cost of Free Users: Hosting, Support and the Paid Customers That Cover Them Locked
- Usage Limits and Paywalls: Who Hits the Limit, Who Upgrades, Who Gets Blocked Locked
- Seat Expansion by Sign-Up Cohort: Growth Inside Paying Teams Locked
- Capstone: A Monthly Growth Dashboard by Sign-Up Cohort Locked