The Sign-Up Funnel: Visitors, Sign-Ups, Activation and Paid
This lesson is part of the course
In this lesson
You measure every step of a product-led funnel – sign-up rate, activation rate and paid rate – pooled over six months, link them to the overall visitor-to-paid conversion and work back to the traffic a growth target needs.
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Lessons in this course
- The Sign-Up Funnel: Visitors, Sign-Ups, Activation and Paid Locked
- Time-to-Value: How Fast Do New Users Reach the Moment of Value? Locked
- Product-Qualified Leads: Usage Signals, Scores and PQL Conversion Locked
- Free Trial vs Freemium: Conversions, Timing and Revenue per Cohort Locked
- The Cost of Free Users: Hosting, Support and the Paid Customers That Cover Them Locked
- Usage Limits and Paywalls: Who Hits the Limit, Who Upgrades, Who Gets Blocked Locked
- Seat Expansion by Sign-Up Cohort: Growth Inside Paying Teams Locked
- Capstone: A Monthly Growth Dashboard by Sign-Up Cohort Locked