The Lead Funnel: Leads → Appointments → Signed → Closed
This lesson is part of the course
In this lesson
You push five lead sources through a three-step funnel, find the cost per closing of each source, the overall conversion rate and how many leads the plan needs.
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Lessons in this course
- Commission on a Sale: Listing Side, Buyer Side & Your GCI Locked
- Brokerage Split & Cap: When You Keep 100 % Locked
- From Income Goal to GCI to Deals Needed Locked
- The Lead Funnel: Leads → Appointments → Signed → Closed Locked
- Marketing & Desk Expenses: Annual Cost, Fixed vs Variable Locked
- Team Splits & Referral Fees: Who Gets What Locked
- Quarterly Income & a Tax Set-Aside (Illustrative) Locked
- Annual Business Plan Dashboard: Plan vs Actual (Chart) Locked