Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead
This lesson is part of the course
In this lesson
You turn badge scans rated hot, warm and cold into MQLs, qualification rates and cost per MQL for Vantora's four lead-generation events, and find the cheapest source of qualified leads.
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Lessons in this course
- Sponsorship Package Costs: Fee, Activation & Travel Locked
- Media Exposure Value: Impressions, CPM Equivalent & Logo Time Locked
- Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead Locked
- From Lead to Revenue: Opportunities, Pipeline & Attribution Locked
- Brand Lift from a Pre/Post Survey with a Control City Locked
- ROI and ROO: Return on Investment vs Return on Objectives Locked
- Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart Locked
- The Renewal Decision: Year-2 ROI, ROO and a Negotiation Target Locked