Sponsorship Package Costs: Fee, Activation & Travel
This lesson is part of the course
In this lesson
You add up what Vantora's five sponsorships really cost, see each one's share of the budget and flag the ones that are under-activated.
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Lessons in this course
- Sponsorship Package Costs: Fee, Activation & Travel Locked
- Media Exposure Value: Impressions, CPM Equivalent & Logo Time Locked
- Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead Locked
- From Lead to Revenue: Opportunities, Pipeline & Attribution Locked
- Brand Lift from a Pre/Post Survey with a Control City Locked
- ROI and ROO: Return on Investment vs Return on Objectives Locked
- Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart Locked
- The Renewal Decision: Year-2 ROI, ROO and a Negotiation Target Locked