Brand Lift from a Pre/Post Survey with a Control City
This lesson is part of the course
In this lesson
You measure what the Harbor Half Marathon did for Vantora's brand: change in the event city, change in a control city, the net lift in percentage points, the people it represents and the cost per person reached, plus a pre/post chart.
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Lessons in this course
- Sponsorship Package Costs: Fee, Activation & Travel Locked
- Media Exposure Value: Impressions, CPM Equivalent & Logo Time Locked
- Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead Locked
- From Lead to Revenue: Opportunities, Pipeline & Attribution Locked
- Brand Lift from a Pre/Post Survey with a Control City Locked
- ROI and ROO: Return on Investment vs Return on Objectives Locked
- Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart Locked
- The Renewal Decision: Year-2 ROI, ROO and a Negotiation Target Locked