Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart
This lesson is part of the course
In this lesson
You score Vantora's five sponsorships on five weighted criteria, rank them, name the winner and chart the scores largest first.
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Lessons in this course
- Sponsorship Package Costs: Fee, Activation & Travel Locked
- Media Exposure Value: Impressions, CPM Equivalent & Logo Time Locked
- Booth Leads & Cost per Lead: Scans, MQLs and the Cheapest Lead Locked
- From Lead to Revenue: Opportunities, Pipeline & Attribution Locked
- Brand Lift from a Pre/Post Survey with a Control City Locked
- ROI and ROO: Return on Investment vs Return on Objectives Locked
- Comparing Sponsorships: Weighted Scorecard, Rank & Bar Chart Locked
- The Renewal Decision: Year-2 ROI, ROO and a Negotiation Target Locked