CAC by Channel and Payback Months, With and Without Churn
This lesson is part of the course
In this lesson
You calculate the customer acquisition cost per channel and blended, then how many boxes it takes to earn it back, first simply and then with churn.
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Lessons in this course
- Box Contribution: COGS, Packaging, Pick & Pack, Shipping and Payment Fees Locked
- Plan Mix: Monthly vs 3-, 6- and 12-Month Prepaid and the Average Revenue per Box Locked
- Cohort Retention and Churn by Month: The First-Box Cliff Locked
- Skip and Pause Rates: The Revenue You Do Not Bill Locked
- CAC by Channel and Payback Months, With and Without Churn Locked
- Lifetime Value by Plan: Discounted, Churn-Adjusted and Capped Locked
- Inventory Forecast: Next Month's Boxes from Active Subscribers and Expected Churn Locked
- First-Box Discounts: More Sign-ups, Weaker Retention, Which Offer Wins? Locked